CV

Senior designer with experience and an obsession for interactivity, technology, products and design. I have explored the world of design from my roots in branding all the way to the tech industry. As a designer I’m always trying to expand by staying on the cutting edge. My greatest love is typography and the way it can tell a story through clean and precise design.

About

2010 - 2014 - The Visual Communication Department, Shenkar College of Engineering, Design and Art, Israel.
2019 - Netcraft Academy - UX / UI

Education

2005 - 2007 - Sergeant, Reserve combat pilots recruiter.
The Israeli Air Force, 116 Squadron - Defenders of the South.

Military service

Figma

User Testing

Miro

Skills

All Adobe suite

Monday / Jira

Notion

2023 - Current - Unity technologies LTD.

Unity is a cross-platform game engine for creating and operating interactive, real-time 3D content.
Role - Senior product designer at Unity Grow LevelPlay - Product team.
Design and research of multiple products such as User Acquisition and App Analytics platforms, Ad Units design and Knowledge Base, end to end with product and dev teams. Collaborating directly with different R&D teams globally, product directors, design teams and shareholders.

2019 - 2022 - Overwolf LTD.
Overwolf is a tech framework that allows 3rd party developers to easily build PC gaming apps using in-game overlays.
Role - Senior product designer at Intel Gaming Access & Curseforge teams. UX/UI architecture, working closely with developers, making strategic design and user experience decisions related to core and new functions and features of existing and new products.

2018 - 2019 - Colu technologies LTD.
Colu is a payment app that focus on local economic activity within communities, using city currencies based on blockchain technology.
Role - Brand & Product designer - Responsible for creating identity, graphic language and UX/UI. Working extensively with various teams across the company, design team, developers, product managers, operation, marketing, and data.

2018 - Re-Levant design - Leading branding studio.
Role - Senior graphic designer - Responsible for creating identity and graphic language. Expertise in the following areas: Branding, Advertising, Logo Design, Typography and image making.

2014 - 2017 - Shay Hayoun studio
Boutique graphic design studio specializing in branding for a range of customer types.
Role - Graphic designer - Responsible for creating an identity and graphic language. Expertise in the following areas: Branding, Advertising, Logo Design, Concept Design, Typography and Print.

Experience